What is Laundry Perfume?

It’s not just the conditioner that can makes them smell this gorgeous but a fairly new and exciting product known as Laundry perfume. Whilst Laundry perfume is relatively new to the UK market, it has been used for many years in countries like Italy where its fragrance is designed to keep the scent of new laundry for up to several days/weeks after the wash date. 

Unlike fabric conditioner Laundry perfumes don’t have any softening or anti crease benefit but they come in many different fragrances that can make you and your loved ones ( and your house too!) feel special and pampered at any time of day or in any situation.

Sitting through a difficult meeting, commuting to work, waiting in a queue at the supermarket, coming home to the lovely scent of newly washed curtains all these experiences can be made that little bit nicer if your clothes and house smell sweet and fresh. The bottom line is when you smell good, you feel good. Laundry scents are vital in expressing the idea of “fresh and clean” but also make a statement about your personality.

These Laundry Perfumes function in a variety of methods and help you boost your creativity and mood by frequently changing the fragrance or by sticking to the scent(s) you like the most.

They are mainly composed of something that will dissolve rapidly and attach to/or integrate into the textiles they come into contact with. They have instantly recognisable scents but the fragrance bonds to the fibres of your fabric and thanks to its special active formula it will ensure your clothes remain fragrant for up to 5 weeks.

Since it is not water soluble, the fragrance does not wash away and is reactivated each time it comes into contact with moisture, making it perfect for sportswear.

Try washing your gym gear with one of our laundry scents and really smell the difference.

What fragrances are available in laundry perfume?

Our premium, fun and cruelty free laundry perfumes are made in Italy and were born from our passion for fragrances and the desire for our customers to experience unforgettable sensory and olfactory emotions.

With more than 10 fragrances to choose from, our Laundry perfumes range from flowery and soft to verdant and invigorating to powedry and elegant to sugary and sweet scents.

Our fragrance names are all inspired by popular fairy tales and their scent will make your life more flavourful as if by magic!

Safety information

Laundry materials should always be kept in their correct containers and although laundry perfume is not overly toxic it should always be kept out of the reach of children.

Try them all

Smelling nice can significantly boost your confidence while interacting with people around you. If you haven’t tried laundry perfume yet, then check out the selection we have here at La Bella Lavanderina UK where you can try all of our fragrances!